One of the final topics that Michael covered in the keynote was social media. This is a topic that is near and dear to my heart. (In fact, there is an entire session dedicated to it at 1:30 today.
He asked folks about their use of SMS, Facebook, even Twitter. Though 30% raised their hands for Facebook, only a couple had heard of twitter and I was the only one posting tweets during the keynote. He called me out several times as an example.
Loss Prevention needs to be using these methods to communicate to the staff. that is their preferred method. Make the training videos short and post them on YouTube. Send SMS texts to workers about meetings, etc.
but, you need to monitor these as well. They could be using it against you. Even your customers might be talking about you.
I will go one step further. Customers are talking about you. The dialogue is happening somewhere. Is it Facebook, Twitter, Forums? Go find it and get engaged.
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Thanks for the feedback Derrick....I like the idea ....help me to better understand the benefits...is this something that you should look at daily? KVB
ReplyDeleteIt really depends. If you are not careful, it can suck up your entire day and life. I have broken it up into two focus areas: Business and Personal.
ReplyDeleteI am focusing now on blogging for work at least 2x/week and twittering every day. I check LinkedIn and Plaxo once a week.
At home, I try to blog about my fish tank once a week and update Facebook twice a week.
Any more than that and it becomes too much.
If you are in LP, you need to determine your goals and then react accordingly. Will you be monitoring all employees? only a few? How many social media sites will you be monitoring? I'd say a daily scan across the main sites for those few key employees is enough.
Does that answer your question?